In 2015, Jeff turned to YouTube to figure out how to build a subscription website for Geometry teachers.

He spent months learning everything:

• How to write emails and blog posts

• How to design graphics and website layouts

• How to write copy that actually converted

No investors. Just maxed-out credit cards and sheer determination.

On September 1st, after hundreds of hours of work, he hit “publish” and collapsed into bed.

The next morning, he woke up to his first Stripe notification:
💥 His very first customer — a Geometry teacher — had purchased an annual membership.

That teacher is still a paying member to this day.

The site was slow. The design was clunky.
But the product was solid — and that’s what mattered.

In 2016, Jeff shifted from “solopreneur” mode into real business growth.

He learned the strategies behind scaling — how to take a strong product and multiply its value by building more of what people already wanted.

So, he got to work.

That year, he created two brand-new curriculums to add to the membership — giving teachers even more value under one roof.

For the first time, the business could afford to bring on help.

Jeff hired his first team member — a curriculum writer — so he could stay focused on what he loved:

• Website design

• Funnel building

• Marketing and branding

• Big-picture strategy

2016 was the year it stopped being a side hustle… and started becoming a real company.

2017 was wild!

Jeff had now built complete math curriculums for grades 6–12, and things were moving fast.

He expanded the team — hiring:

• 4 curriculum writers

• 3 graphic designers

• A full-time website manager

For the first time, Jeff wasn’t just running a product — he was running a business.

He leaned fully into his zone of genius:

• Vision and leadership

• Branding and funnel building

• Scaling through systems and SOPs (Standard Operating Procedures)

That year, he made a bold move — expanding into a second subject area.

Using the exact playbook he developed with MathTeacherCoach.com, he launched a new brand:
🧬 iTeachly — starting with a complete Biology curriculum.

This time, he wasn’t guessing.
He had the process, the team, and the systems in place.
And it worked.

2018 wasn’t just a milestone year financially — it was a turning point mentally.

Jeff was now running two growing education businesses, but he hadn’t fully stepped away from his old life yet.

He was still:

• Teaching high school math

• Head Varsity Football Coach

• Teaching CCP Entrepreneurship and Marketing

• Personal training after practice and on weekends

He didn’t need to keep doing those things.
He chose to — because he loved teaching and coaching.

But eventually, the weight of doing everything at once became unsustainable.
His students and his team deserved 100% — and splitting time wasn’t fair to either.

That year, Jeff received the ClickFunnels Two Comma Club Award — a major validation of the systems and strategies he’d built from scratch.

It was time.

At the end of the school year, Jeff officially retired from teaching and coaching — not to “escape” the classroom, but to scale his impact beyond it.

In 2019, Jeff was made an offer he couldn’t ignore:
A company wanted to buy MathTeacherCoach.com.

It was exciting — but also overwhelming.

Jeff wasn’t prepared for the due diligence, paperwork, or endless questions that came with selling a business.

So, he did what he always does when faced with a big challenge:
He found someone who had done it before and hired a coach.

That move changed everything.

He learned how to structure a business for acquisition — not just for growth.
And while the deal took time, stress, and a mountain of prep work, it gave him a new lens:
Build every business like it might be sold one day.

By this point, Jeff had already invested over $100,000 in coaching — and every dollar was strategic.

As he often says on his podcast:
“You don’t rise to the level of your potential. You rise to the level of your systems — and the people coaching you through them.”